Dare To Be Different: Driving Female Talent
- Susie Wolff, the MSA and Daytona join forces with inspirational initiative
- Exciting new community for women who Dare To Be Different
- Claire Williams, Rachel Brookes and Alice Powell confirmed as ambassadors
- Headlining Events at Daytona circuits.
Susie Wolff and The Motor Sports Association – governing body of UK motorsport – have joined forces with Daytona Motorsport to launch Dare To Be Different, a high-profile new initiative that will inspire, connect and celebrate women who work in every aspect of motor sport.
Susie Wolff said: “Our main aim with Dare To Be Different is to Drive Female Talent. This is an ambitious and long-term project that will build an online community of women from all over the world. It will connect them through a shared passion and empower them to become the next wave of role models, whilst also providing access to some of the most successful female names in the sport.
“Our UK events for young girls will boost awareness and demonstrate the varied and exciting areas of the sport – showing that they too can dare to be different.
“I’m proud to launch today and must thank my team and our ambassadors for their invaluable contribution and dedication to the project.”
In its first year, Dare To Be Different will aim to inspire the next generation with five free special events across the UK:
13 April, Daytona Sandown Park, Surrey
5 May, Nutts Corner, Crumlin, Northern Ireland
24-26 June, The Sports Show at the NEC, Birmingham
25 August, Knockhill Circuit, Fife, Scotland
15 September, Daytona Manchester, Manchester
(All dates are provisional and subject to change)
These events will offer a money-can’t-buy experience to girls, and will be open to school groups as well as passionate individuals. Girls aged 8-14 will be getting tips from some of the top female racers in the world – Susie will be at every event along with an incredible team of ambassadors including current racer Alice Powell to inspire the racing spirit. The Williams F1 show car will be there for the girls to get up close and snap a selfie with, but it’s not just the driving that Dare To Be Different is here to promote. Attendees will also get an insight into the engineering behind motorsport and into the media and television production.
Jim Graham, Daytona Motorsport Marketing Director, is keen for Daytona to provide the first stepping stone for girls to experience motorsport: “Our circuits welcome anyone from 5-75 and we are delighted to work with Susie and the Dare To Be Different team to make sure that girls realise that the world-leading UK Motorsport industry provides a wealth of opportunities for them – behind the steering wheel and throughout the industry.”
More information about Dare To be Different′s 2016 events can be found at www.daretobedifferent.org – but if you want to simple come and experience the purest form of motorsport, call Daytona on 033 033 278 70 to book an Arrive&Drive experience at one of our circuits.